A simple ChatGPT prompt increased my conversion rate x5.
I’ve got something to confess to you…
The homepage of my business website used to convert poorly (less than 1% of traffic took action).
(That’s right, I didn’t clean up my own backyard properly…)
Well, the shoemaker has holes in his shoes.
The same was with me…
I’ve got enough clients coming mostly from recommendations and did not pay much attention to other things.
Until I realized this.
My homepage was absolute rubbish and served no purpose to the visitors who “land” there… It’s just a waste of everyone’s time.
(Statistics supported this conclusion since most leads came through the contact page/about page.)
Then I asked myself this question.
What’s the purpose of my home page and what do I want my visitors to do?
Since I provide web & marketing services, an ideal “happy flow” would look like this.
- A visitor lands at www.igorjovanovic.com
- Familiarizes with my services
- Books a free meeting or fills in the contact form (completes the action)
Well, what I did next was unusual…
I decided to put ChatGPT to the test and see how it can help…
Here is the prompt I entered into the OpenAI query box.
I am a [tech consultant offering web development, marketing, and software development services] and my target audience consists of people who [have an existing website/blog (or those who want to start one)]. What sections should my website’s homepage contain so that I increase conversion rates? My conversion goal is to [generate a lead (where a visitor books a free 15-min call through the homepage)].
(Replace the text between “[“ and “]” if you want to reuse the query for your own niche.)
And the result?
Well, I’ve got to-the-point guidance that answered the question straight away…
Here are the exact steps you can follow as well (in a summarized and slightly edited form).
(And these work perfectly not only for the home page but for any page — feel free to use it.)
Steps to increase conversion rates (of any page)
- Hero Section: This should have a compelling headline that immediately communicates the main benefit you offer to clients. Use a strong call-to-action (CTA) that prompts visitors to take the next step.
- Services Overview: Provide a clear and concise summary of your services. Use brief descriptions and visually appealing icons or images to represent each service.
- Client Testimonials: Showcase positive reviews and testimonials from satisfied clients. Real-life experiences build trust and credibility.
- Case Studies/Portfolio: Highlight successful projects you’ve completed, along with before-and-after results or detailed case studies. This demonstrates your expertise and the value you bring to your clients.
- About Us: Share your agency’s story, mission, and values. Humanize your brand to establish a connection with potential clients.
- Consultancy Benefits: If you offer 1:1 consultancy, outline the benefits clients can expect from this service. Mention how personalized guidance can help them achieve their goals.
- Clear Contact Information: Ensure your contact details, such as email, phone number, and physical address, are prominently displayed. Make it easy for visitors to get in touch with you.
- Call-to-Action (CTA) Buttons: Strategically place multiple CTAs throughout the page, inviting visitors to contact you for inquiries or a free consultation.
- Prominent Contact Form: Include a simple, visible contact form where potential clients can easily reach out to you with their specific requirements.
- FAQ Section: Address common questions or concerns that clients might have. This reduces friction and helps them feel more informed.
- Value Proposition: Clearly state what differentiates your agency from competitors. Explain why clients should choose you over others in the industry.
- Trust Badges and Certifications: Display any relevant certifications, awards, or affiliations that add to your credibility.
- Blog Section: If you have a blog, include a section with snippets of recent articles related to your services. This demonstrates your expertise and helps with SEO.
- Social Proof: Showcase your social media following and any relevant industry partnerships or collaborations to build trust.
- Responsive Design: Ensure your homepage is optimized for all devices, including mobile phones and tablets, to provide a seamless user experience.
And did this dead-simple method actually work?
My homepage conversion rate is now around 4% (4–5 times more than before).
(I wish I had done it sooner… A lot of money went down the drain…)
But don’t take my word and try it yourself — make sure your page contains each section and see what happens with conversions…
Here is what my homepage looks like right now.
Just copy/paste what I did and judge for yourself.